Tuesday, March 11, 2008

Cooperation in the Oregon Wine Industry

I have already posted two entries about our Wine Adventure in Oregon and this is the third. Somehow, I can't stay off the topic!

I think this is largely because our Wine Adventure in Oregon is so unique. Let's face it: other companies run tours in popular places like Burgundy, Tuscany, and Sonoma - even if these tours aren't the combination of activity and wine that we find so appealing. Almost no other adventure travel companies run tours in Oregon's wine country, however, and that makes Oregon a bit more special to us.

The other aspect of Oregon I find very unique is the cooperative nature of the wine industry. The Oregon wine industry is just not a cutthroat business, with one vintner competing against another, like you might expect. They are more keen to promote Oregon wines in general, knowing this will help each winery individually.

This cooperation continues when it comes to our Wine Adventure there. In fact, we have created a separate website (www.OregonWineAdventure.com) to promote this tour in concert with some of our key Oregon suppliers: wineries, hotels, tourism associations, etc. The amazing thing is almost everyone we approached about this was eager to help and we now have 14 local sponsors helping us to promote Oregon wine country, Oregon wines, and our Oregon Wine Adventure. In no particular order:
  • Travel Oregon
  • Lane County Tourism
  • Oregon Wine Country
  • Travel Salem
  • Willamette Valley Vineyards
  • Wy'East Vineyards
  • VX Vineyard
  • Carlton Winemakers Studio
  • Iris Hill Winery
  • Sokol Blosser
  • Red Ridge Farms
  • Bethel Heights
  • Phoenix Grand Hotel
  • Oregon Wine Services and Storage
Please visit our Oregon Wine Adventure site for links to these companies and organizations.